Google Search Ads
To Increase Conversions
TapLocal Marketing AdWords Management
Use TapLocal Marketing Google AdWords Management to increase ad performance.
Get Google Search AdWords help from one of our Adwords experts.
Increase brand awareness through Google search ads.
Get clicks from people searching for your products and services.
Increase leads and sales through relevant ads and landing pages.
Why do you need Google Search Ads?
92% of buyers report that they use the internet to search businesses before making a purchase decision, and 81% of customers do the same. That means the majority of current customers probably found you through a Google search, and the majority of your potential customers will too, so why not put your ads above your competitors?
Google search ads gets your company’s information in front of these searchers and at the top of the search engine results. The top 3 ad spots above the organic search results have historically received 41% of the clicks made after a user performs a search.
Google search ads are all about keywords. You need to know what your customers are searching for when looking for your product or service. Different keywords have different prices per click depending on their industry, competitiveness, and popularity on Google’s search engine queries.
Why Do You Need TapLocal Marketing AdWords Management?
Time is money. So why waste time?
By hiring TapLocal Marketing AdWords Management to create and perform your company’s Google search ads, you are already doing better than your competitors.
Google search ads require a great deal of front end work to determine audience, keywords, and competitors. And they also require attention each day to ensure positive performance and observe audience response to different ads.
Creating the perfect Google search ads takes time and testing (aka patience), both of which many small business owners aren’t willing to devote to marketing, so outsource it to our credible TapLocal Marketing AdWords Management team.
How We Generated $444K in Customer Value for $13,500
Success and ad type differs by business type, but for this particular success story, we helped a national trucking company who sells contractor trucks to landscapers and electricians. A pretty niche market, so you can see the power Google search ads can have with even the smallest target markets. This is because we puts your ads in front of people already searching for what you sell!
We did this for our client and gained them 74 leads. These leads cost around $175 per lead, but this trucking company values a converted lead at around $30,000. So for example, if our client were to convert 1 out of every 5 leads, that’s about $1,000 per conversion, but that conversion is purchasing a $30,000 truck. An investment of $1,000 for a $30,000 return made our client very happy (and us too)! If our client converts 20% of their leads, then they just generated $444,000 in revenue for an ad cost of $13,500. That’s the power of Google search ads combined with our expertise.
HOW TapLocal Marketing ADWORDS MANAGEMENT WORKS
The key to creating any great Google search ads strategy is to understand your customer and do the research. Many Google search ads do not perform well simply because the creator failed to do the proper keyword research. This is because they don’t have the time or don’t know their customer. We make time for you and your customers and do the research necessary before creating your ads.
We know you are in business to make money. As the old saying goes “you have to spend money to make money”. This is true, but you don’t have to spend all your money, and we don’t want you to! This is why we work with you in setting a budget for your Google search ads. This is to ensure you don’t overspend, and get the best return on investment for your ads.
With your customer, keywords, and budget in mind we create your ads. We apply any additional descriptors, callouts, links, or contact information that we believe based on our professional experience will get you the most qualified leads.
Google search ads are not a set it and forget it type of digital marketing. They require frequent attention and changes as consumer behavior changes. Our AdWords Management Agency understands this and always look for ways to improve your Google search ads and achieve you the highest possible conversion rates we can through quality leads.