Business listings have evolved into a primary source for a consumer to gather information and determine if a particular business can meet their needs. In the past the traditional Name, Address, and Phone Number or NAP, was enough for a local business to command an online presence and be found by potential customers. Today, when a customer searches for a product or service they demand accurate and specific information in their search results. In turn, leaving them unhappy when searching for a business and not seeing the results they were expecting. Take a look here to see how your NAP is showing up and dig into each site to see if product or service specific information is included.
According to google, 77% of consumers who are searching for a local business on their smartphone end up contacting within one day. These same consumers say that they also require a business to update their listings weekly. Sure, you could do this on your own, but with 60-70+ online directories, sites, etc. it’s nearly impossible to keep up. This is true, unless you use an automated online listing management system like TAPLocal, which will distribute or update this information with just a click of a button.
Here’s how to fix your online business listings:
First you’ll need to identify the ‘big players’ in the game where most searches originate. This is where the smaller directories gather their information from. Here’s a list of some of the ‘big players’ you can check yourself.
- Google (Google My Business)
- White Pages
First, is your NAP (Name, Address, Phone Number) information accurate? When identifying if you NAP is accurate you should also be aware of missing information. Missing information not only means you can’t be found, but also, means if you are found you can’t be contacted.
Do you have product or service specific information listed clearly? Just because you have the name of your business online doesn’t mean that the listing directories know what you do. 71% of consumers say they do a product specific search before making a purchase.
Most business owners don’t have the time to check or even manage their online listings, and that’s where TAPLocal can help. Call or Email us today to find out how we can help you improve your local presence online. Sales@thetaptoy.com or 888-882-7996.