TAPLocal Marketing

5 “Must Have’s” With Any Google Adwords Management Company

By April 29, 2019 May 23rd, 2019 No Comments

As a business owner your job is hard enough while juggling the stress of all the job responsibilities.  So then you ask yourself “when will I have any time to learn how to manage a Google Adwords campaign?”  The next thing to do is to find an Agency to manage your Google Adwords campaign and ensure it’s being managed properly.  However often times companies aren’t all equal.

Below are 5 warning signs you DON’T want to use certain companies to manage your campaign:  

1. They’re unwilling to provide access to your Adwords Account.

Plenty of Google Adwords agencies restrict their clients from accessing their Adwords account.  This in turn creates a significant lack of transparency for any business owner to have a full understanding as to what’s being done.

It’s common, and not negative, for most companies to send reports with detailed, specific information that will provide the client a good overall understanding of the campaign progress.  However, companies that restrict access to the Adwords account are doing so for a reason, typically their’s something they don’t want you to see or know.  TAPLocal provides monthly reporting to each of our clients along with the ability to provide full access to the Adwords account.

If the Adwords Management Agency is confident in their abilities and performance then there’s no reason for them to hide anything form their client.

2. No Website or Landing Page Ownership

Having access during and after your relationship with any Adwords Agency is vitally important when making the decision to starting a relationship. Make sure that when you’re evaluating agencies, you confirm that you will have access to the website and any other marketing material created for your business.  Some Agencies will hold marketing material, websites and other collateral, hostage if you decide to part ways.

The data gathered while running a successful Google Adwords campaign is crucial.  Make sure you address this when deciding which Google Adwords Agency to begin a relationship with.  It’s important to ensure, if you decide to end the relationship, you won’t have to start over from scratch.  This will help with saving time, money and stress.

3. Misleading Pricing

Transparent Pricing

Be sure to find a company that has very straight forward and transparent pricing.  Many companies go with a, what many would call ‘nickle and diming’, strategy and can have hidden costs in the management fees.  Ex: extra landing pages, extra creative or setup after the agreement has been completed.

Be very cautious of companies that group both the Ad spend/budget and their management fee as a ‘total cost’.  It’s important to know exactly what is being put towards the Adwords campaign and what will go towards the management of it.

TAPLocal has very transparent pricing for all Google Adwords campaigns, feel free to email or call for more information.

4. Setting Unrealistic Expectations

“Rome wasn’t built in a day”…  And neither is a successful Adwords campaign.  Be wary of companies that promise immediate results and ‘promises’ of  always showing Number 1 on a Google Search.

An experienced Adwords specialist will tell you that the most successful campaigns have the most realistic expectations.  Be sure to set realistic expectations so you have a clear and attainable benchmark for success.

In addition, be careful of companies that have pricing significantly lower than their competition.  Just like you, they’re in the business of making money and you want your Adwords Agency to make money.  A good relationship will have success and ROI on both sides of the Adwords campaign.

5. Not Google Adwords Certified.

TAPLocal’s management team has over 20+ years of Google Adwords experience.  This leads to Certified Google Ads experts managing all of our customers campaigns.  Some campaigns need more care than others, but it’s TAPLocal’s mission to put personal care and time into all campaigns no matter the budget.

Google Adwords Certified

Want to become a part of the thousands of companies using TAPLocal’s services?  Call or email today: Sales@thetaptoy.com or 844-882-7996

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